Seetal is Australia’s oldest established manufacturer of Combination Convection Spray Booth Baking Ovens. Established in 1972, we have built over 3500 units within Australia and New Zealand. 80% of privately owned units are regularly serviced by Seetal trained personnel. Seetal stock a range of spare parts, which are available through our nation-wide network including our oldest machines.With over three decades of specialising in Spray Booth and Low Bake Ovens, Seetal can supply the industry with a facility which will guarantee continual top quality work in a full range of painting applications including two pack paints and water born paints. Our equipment is Australian made specifically for local conditions and to meet the most stringent safety and quality standards. In addition, there can be no better after-sales service than that received from the manufacturer.

We pride ourselves on providing the local auto-paint and repair industry with the best technology, support, outstanding equipment and 100% satisfaction in installation and service back up.

The Seetal Factory in Baywaster, Vic

The Seetal Story

How we became Australia’s most advanced spray booth manufacturer.

Paul Reichmuth – Founder of Seetal

The Early Years

The Seetal that we know today was born out of need for a more flexible solution to the permanent spray booth structures that existed in the 1960s.These were rooms built into the paint shop building that used part of the local central heating system to heat the booth. If a company needed to relocate, the spray booth had to be left behind. Paul Reichmuth, founder of Seetal, saw an opportunity and began development on a booth made from lighter–weight materials that could be dismantled and relocated if necessary. He recalls ″In those days the spray booth was not like an appliance. It was actually part of the building.″

A small factory in Box Hill was the birthplace of Paul’s first spray/bake combination convection oven designed for use with the then-new ″low-bake″ baked enamel. It was hard at first to convince potential buyers who were convinced that ″we don’t need that, we’ve got the sun.″

The doubters were soon to be proven wrong, when Paul won a repair contract with Southern Motors and began turning out paint repairs in a matter of hours – a job that would take panel beaters 2-3 days at the time.

Word of Paul’s spray booth spread like wildfire throughout the industry and demand soon increased to 130 spray booths per year.

The Seetal name became synonymous with spray booths in Australia.

Spray booths, and the auto paint industry as a whole have both seen enormous changes since the initial design of the first Seetal spray booth.

Sourcing appropriate air and dust filtering materials initially proved difficult, and finding the right paint to interact with the baking ovens also played a big part in advancing the field.

Standards introduced by the insurance companies in the 1980s meant that only companies with a baking oven were allowed to repair cars for their customers. This opened up a whole new market, and Seetal ramped up production to meet the demand.

Early models used a steel frame covered in cement sheet, and were double-insulated with fibreglass. Nowadays, COLORBOND(R) has replaced the cement sheet and styrene is used for insulation.

Since 1994, Seetal has manufactured to stringent safety and quality standards. Seetal spray booths are tested and certified twice yearly to meet AS/NZS 4114.2:2003 – a standard that covers design, construction, and maintenance of spray painting booths.

Seetal has now provided over 3500 state-of-the-art spray booths to satisfied customers in both the automotive and aviation industries, including the Australian Defence Force.

Seetal is now led by Paul’s wife Elvira and Daughter Sylvia – each of whom have been instrumental in the development of the company. Throughout the decades Seetal has built a skilled group of dedicated staff who have been mentored personally by Paul and trained to the exacting standard now synonymous with the Seetal name. The company is now poised to continue growing and developing the robust technology that Paul helped pioneer.